You stay in charge of the accounts and the budget

Request, scope, build, launch

Four stages, in order.

1. You send a request through this site and it goes to a service partner.
2. The partner agrees scope with you and quotes directly.
3. With access to your accounts, the partner builds the campaigns, pages and tracking you agreed.
4. After your sign-off, campaigns launch and reporting starts on the schedule in your agreement.

Checklist for the first conversation

Bring what you can. Gaps are normal.

• Your goals for paid ads, in your own words
• The ad spend you are prepared to commit, and for how long
• Accounts and tools already in place
• Pages and forms in use today
• Past campaigns, including what you stopped and why
• Who will be the main contact on your side
• Anything a previous provider told you that you want checked

Account ownership and access

Every ad account, pixel, tag container and analytics property should be registered to your business and stay there. The partner works inside them as an invited user. Google Ads, Microsoft Advertising, Meta, LinkedIn Campaign Manager, GA4 and Google Tag Manager all let you add users with a set role from their account settings. No passwords change hands. Billing stays on your card. If the arrangement ends, you remove their user access, and everything they built, including campaigns, audiences, conversion actions and history, stays where it is.

Changes once campaigns are running

• Small changes such as pausing a keyword, adjusting a bid or swapping ad copy are part of routine management.
• Budget changes are yours to decide. The partner can suggest a figure, and you set the spend.
• New work such as another platform, more landing pages or a CRM integration is scoped and quoted separately.
• Urgent stops, for example when an offer ends early, should be possible on request. Agree up front how to reach the partner for these.

Keep changes in writing so the reports still make sense months later.